DIGITAL MARKETING EXECUTIVE

Objective
• Develop and maintain the company’s customer relationship management systems and procedures.
• Implement marketing activities, marketing channels to develop company brands within various distribution channels, consistent with corporate marketing strategies

Responsibility
1. Digital marketing
• Collaborates with MKT H.O to develop, implement, maintenance, track and optimize all digital marketing activities, which cover, but not limit to website, SEO/SEM, social media (Facebook, LinkedIn…), display advertising, content marketing and direct e-marketing
• for sales office to raise brand awareness.
• Creates creative content (together with MKT H.O) that can generate demand on products/services and engage customers on innovative ways to drive brand awareness.
• Carries out market research and customer surveys to identify trends, brand awareness and competition ventures then analyze them to design suitable marketing plans to support sales activities.
• Partner with analytics resource and sales operations team to show value of campaigns and provide a regular reports for campaigns.
• Identifies trends, insights and optimize spend, performance based on the insights
• To perform other tasks assigned by Manager.

2. Other marketing tasks:
• Brainstorms and develops ideas advertising/communication campaigns (PR, press release, advertisement, TV etc.) as well as organizes and oversees exhibitions and promotional events
• Works with external agencies and vendors for diverse marketing distributions (brochures, press releases, website materials etc…)
• Manages & collaborates with third party counterparts such as media, creative and digital agencies, and influencers
• Monitors/ analyzes competitor activities/ events/ projects to help sales office make plan accordingly (if any)
• Analyzes, identifies and maps business trends & customer needs
语言要求：English (Good)