Sr. Digital Executive

I. Position Overview
The Senior Digital Executive is responsible for leading the execution, optimization, and performance of digital marketing campaigns while supporting the Digital Manager in strategy implementation. This role plays a key part in improving campaign efficiency, mentoring junior team members, and driving measurable digital growth across all business units.

II. Key Responsibilities
1. Digital Campaign Management & Optimization
• Plan, execute, and optimize digital campaigns across Meta, Google, TikTok, and other platforms.
• Monitor daily performance and adjust budgets, targeting, and creatives.
• Ensure campaigns achieve KPIs (ROAS, CPL, conversions).

2. Performance Analysis & Reporting
• Analyze campaign data and generate actionable insights.
• Prepare weekly and monthly performance reports.
• Recommend optimization strategies to improve ROI.

3. Lead Generation & Conversion Improvement
• Drive qualified leads for both B2B (construction materials) and B2C (retail & lifestyle).
• Improve conversion funnels and customer journey.
• Coordinate with Sales team to track lead conversion performance.

4. Social Media & Content Performance
• Oversee social media performance and content effectiveness.
• Provide direction on content strategy (in collaboration with Content team).
• Ensure content aligns with campaign objectives and audience targeting.

5. E-commerce & Website Performance
• Monitor and optimize e-commerce platforms (Shopee, Lazada, website).
• Improve product visibility, promotions, and conversion rates.
• Suggest UX/UI improvements for better customer experience.

6. Digital Tools & Systems
• Utilize tools such as Google Analytics, Meta Business Suite, CRM systems.
• Support implementation of automation, tracking, and tagging systems.
• Ensure accurate data tracking and attribution.

7. Team Support & Mentorship
• Guide and supervise Digital Executives.
• Provide on-the-job training and performance feedback.
• Ensure execution quality and consistency across team members.

8. Market Trends & Innovation
• Stay updated on digital trends, tools, and competitor activities.
• Propose new ideas for campaigns, platforms, and growth opportunities.

9. Other
• the others task assignment by line manager.
语言要求：English (Good)