Brands Development Manager (For JCM Materials)

I. Position Overview
The Brand Manager is responsible for developing, managing, and executing brand strategies across multiple business units to ensure strong brand positioning, consistency, and market growth. This role ensures that all products and services across industries (construction materials, retail, lifestyle, and services) align with the company’s brand identity and deliver a unified customer experience.

II. Key Responsibilities
1. Brand Strategy & Positioning
• Develop and implement brand strategies for each business unit (Paint, Skim Coat & Cement, Retail, Fashion & Lifestyle, Property Services).
• Define brand positioning, target audience, and value propositions
• Ensure consistency of brand identity across all channels and divisions

2. Marketing Campaign Management
• Plan and execute integrated marketing campaigns (online & offline)
• Coordinate product launches, promotions, and seasonal campaigns
• Monitor campaign performance and optimize ROI

3. Brand Communication & Content
• Oversee brand messaging, storytelling, and visual identity
• Ensure all marketing materials (ads, brochures, social media, website) follow brand guidelines
• Work closely with creative teams on content development

4. Market Research & Insights
• Conduct market research to understand customer needs, trends, and competitors
• Analyze brand performance metrics and customer feedback
• Provide insights for business growth and product development

5. Cross-Functional Collaboration
• Collaborate with Sales, Product, Operations, and Retail teams
• Align brand strategies with commercial and operational goals
• Support internal branding and employer branding initiatives

6. Brand Performance Management
• Track brand awareness, engagement, and market share
• Manage brand budget and ensure cost-effective marketing activities
• Report on KPIs and provide strategic recommendations

7. Vendor & Agency Management
• Manage relationships with advertising agencies, designers, and media partners
• Ensure quality and consistency in external deliverables

8. Other
• the others task assignment by top management
语言要求：English (Good)