Marketing Manger

Position: Marketing Manager (M1-HoD)
Report To: CEO/Advisor
Department: Marketing (MTD)
Location: Phnom Penh
Schedule: Monday-Saturday morning
Benefits: Full labor law plus companies benefit (Salutary base on experiences)

* ABOUT THE POSTION: We are now looking for The Marketing Manager will lead KOFI’s marketing strategy and execution to build a trusted, premium “farm to cup” coffee brand, accelerate revenue across retail, HORECA and export channels, scale digital and e commerce capabilities, and embed sustainability and community storylines into all communications. This role will translate KOFI’s sustainable long-term roadmap into measurable marketing plans, drive customer acquisition and retention, and partner closely with Sales, Operations, Production and Sustainability team align with KOFI mission, vision, and core values as below details:

• Strategic Marketing Development & Brand Management: Own brand strategy and positioning across consumer, trade and B2B segments; ensure consistent brand identity and narrative tied to KOFI’s provenance, sustainability and social impact. Develop 3–5-year brand growth roadmap aligned to corporate strategy and growth targets.
• Demand Generation & Channel Marketing Innovations: Design and deliver integrated campaigns (digital, retail activation, HORECA, trade, events) that drive awareness, trial and conversion. Create channel specific GTM plans for HORECA, retail, distributors and exports; support branch and regional teams with toolkits, promotions and training
• Digital, E commerce & CRM Effectiveness: Lead digital transformation for marketing: website, e commerce, CRM, SEO/SEM, paid social and content strategy. Implement data driven customer acquisition and retention programs (segmentation, lifecycle marketing, loyalty).
• Effective Product & Launch Management: Lead go to market for new products and packaging, including pricing, POS, sampling, training and launch analytics. Collaborate with R&D and production on product positioning and quality messaging.
• Creative Content, Storytelling & Sustainability Communications Management: Produce compelling content (video, photo, editorial) that communicates KOFI’s farmer partnerships, sustainability practices and quality standards. Lead sustainability and impact reporting for marketing use and external stakeholders.
• Market Intelligence & Insights: Drive market research, consumer insights and competitive analysis to inform product, pricing and channel strategies. Track KPIs and deliver regular performance reports with actionable recommendations.
• Partnerships & Trade Relations: Build strategic partnerships with distributors, key HORECA accounts, retailers, influencers and NGOs to accelerate reach and impact. Represent KOFI at trade shows, industry events and government/regulatory forums as required.
• Budgeting, Vendor & Team Management: Manage marketing budget, agency relationships and procurement of creative/media services. Recruit, mentor and lead a high performing marketing team; upskill regional marketing resources.
• Compliance & Brand Risk: Ensure all marketing activity complies with legal, regulatory, quality and sustainability claims standards.
• Team Leadership: Coach and manage marketing team members; coordinate cross functional work with sales, operations, and production etc.
• Other project and task assigned by supervisor and base on business need act.

语言要求：English (Good)