Digital Marketing & Content Officer-Senior Executive (01 position)

Main Responsibilities:
*Social Media Planning
- Develop monthly social media content plans and calendars aligned with business objectives.
- Propose creative content themes, campaigns, and storytelling ideas.
- Identify industry trends, customer insights, and opportunities for engagement.
*Content Creation & Copywriting
- Create engaging content that drives awareness, engagement, lead generation, and customer trust on social media platforms.
- Write compelling captions, articles, campaign messages, and promotional materials.
- Ensure all content aligns with LOLC's brand voice and communication guidelines.
*Creative Development
- Develop monthly creative concepts and visual themes.
- Design social media posts, banners, infographics, and promotional materials.
- Work with external agencies, photographers, or videographers when required.
*Campaign Management & Analysis
- Execute digital marketing campaigns across social media platforms.
- Monitor campaign performance and optimize content based on results.
- Provide monthly insights and recommendations for improvement.
- Perform other tasks assigned by the Unit Manager.
语言要求：English (Good)