Officer, Activation

Job Summary

The overall role of Officer, Activation is to execute brand activations at the Point of Sale through direct consumer engagement, product promotion, and outlet support. Responsible for setup, branding, sampling, and ensuring strong brand presence at assigned outlets.

Key Responsibilities

1. Promote products directly to consumers at POS through sampling and engagement.
2. Standby at assigned outlets within the target set to support sales and brand visibility.
3. Set up and maintain POSM and branding in outlets.
4. Distribute premiums, giveaways, and promotional materials.
5. Collect consumer feedback, outlet response, and competitor information.
6. Ensure brand guidelines are applied consistently at every activation.
7. Provide post-activation reports with photos, report, and key learnings.

Key Challenges
• Active consumer interaction and conversion at POS.
• Strong and consistent branding presence in assigned outlets.
• Smooth execution of promotional activities with accurate reporting.

Qualifications
1. Education:
o Studying for a Bachelor’s degree (Year 1 or above) in Marketing, Business, or related field.

2. Experiences:
o 1 years in product promotions, POS execution, or brand activation.

3. Skills and knowledge:
o Outgoing and confident in engaging consumers.
o Energetic, proactive, and reliable.
o Flexible and willing to travel or work extended hours during activations (nationwide).