Senior Sales Analyst (Commercial Data & Insights)

Job Objective:

Own and manage the company’s commercial data as a single source of truth, while providing actionable insights to improve overall sales performance. This role ensures data accuracy, governance, and visibility across sales, and translates data into meaningful analysis to support decision-making, planning, and execution.

Job Responsibilities:

1. Key Responsibilities
● Own and maintain commercial master data (customer, outlet, channel, segmentation) as a single source of truth
● Establish and enforce data governance standards, including data definitions, ownership, and update processes
● Validate data accuracy through alignment with field sales teams and ground-level checks
● Develop and manage regular sales performance reporting (sales, coverage, productivity)
● Provide actionable insights to improve sales performance, coverage effectiveness, and customer prioritization
● Support business planning and performance reviews with data-driven analysis
● Ensure data supports routing, segmentation, and execution frameworks
● Collaborate with IT and Data & Analytics teams to structure data pipelines and support dashboard development (e.g. Power BI)
● Manage SQL queries to extract, transform, and analyze data from multiple sources

2. Synergies/ Communications Requirements
● Work closely with Sales team (RSMs and reps) to validate data accuracy and ensure alignment with field reality
● Partner with RTM / Sales Operations to align data structure with coverage, routing, and KPI frameworks
● Collaborate with Channel/Commercial team to support segmentation and customer performance analysis
● Engage with Data & Analytics and IT teams on data governance, system integration, and reporting tools



语言要求：English (Excellent)