Director of Sales & Marketing (Cambodian Nationality)
WYNDHAM Garden by UC GROUP is seeking an accomplished Director of Sales & Marketing to lead the commercial strategy for our property through pre-opening and into stabilized operations. This is a critical, high-visibility role for the pre-opening phase, responsible for building the hotel's market presence, sales pipeline, and brand positioning from the ground up. Given our franchise agreement with Wyndham Hotels & Resorts, ownership requires a candidate with proven, hands-on experience operating within the Wyndham system — including its brand standards, sales tools, and luxury/upscale segment positioning.
Pre-Opening Strategy & Brand Setup
• Lead the pre-opening sales & marketing strategy, positioning the hotel ahead of launch and building awareness in target markets.
• Ensure full compliance with Wyndham brand standards, franchise agreement requirements, and the Property Improvement Plan (PIP) as it relates to sales & marketing.
• Set up brand systems and distribution: Wyndham's central reservation system, Wyndham Rewards loyalty enrollment, brand.com listing, and GDS/OTA channels per Wyndham standards.
• Develop the pre-opening sales & marketing budget, timeline, and milestones in coordination with ownership and Wyndham's corporate/area teams.
• Craft the hotel's market positioning, brand story, and competitive strategy ahead of opening.
Sales Leadership
• Recruit, train, and lead the sales team, setting targets across corporate, MICE, leisure, and travel trade segments.
• Establish and grow relationships with corporate accounts, travel agents, wholesalers, DMCs, and OTAs.
• Drive participation in RFP season through Wyndham's global sales channels and systems.
• Set room revenue and banquet/event production targets; monitor performance and adjust strategy accordingly.
• Represent the hotel at trade shows, roadshows, sales missions, and Wyndham brand sales events.
Marketing & Communications
• Develop and execute the pre-opening marketing and PR campaign, including press release, media familiarization trips, and social media rollout.
• Coordinate with Wyndham's regional marketing team on co-op marketing, brand campaigns, and creative approval processes.
• Oversee website, social media, and digital marketing setup in line with Wyndham brand guidelines.
• Manage public relations, including local media and community relations, in the lead-up to and during launch.
Revenue & Reporting
• Partner with Revenue Management on pricing strategy, rate positioning, and channel mix.
• Prepare and present sales & marketing plans, forecasts, and performance reports to ownership and Wyndham corporate stakeholders.
• Monitor market trends, competitor activity, and STR reports to refine positioning and strategy.
Leadership
• Serve as the key liaison between the hotel, ownership, and Wyndham corporate/area sales & marketing teams.
• Build and mentor the sales & marketing team culture in line with luxury service standards.
• Represent the brand and hotel professionally in all external and VIP engagements.
语言要求：English (Excellent)
Pre-Opening Strategy & Brand Setup
• Lead the pre-opening sales & marketing strategy, positioning the hotel ahead of launch and building awareness in target markets.
• Ensure full compliance with Wyndham brand standards, franchise agreement requirements, and the Property Improvement Plan (PIP) as it relates to sales & marketing.
• Set up brand systems and distribution: Wyndham's central reservation system, Wyndham Rewards loyalty enrollment, brand.com listing, and GDS/OTA channels per Wyndham standards.
• Develop the pre-opening sales & marketing budget, timeline, and milestones in coordination with ownership and Wyndham's corporate/area teams.
• Craft the hotel's market positioning, brand story, and competitive strategy ahead of opening.
Sales Leadership
• Recruit, train, and lead the sales team, setting targets across corporate, MICE, leisure, and travel trade segments.
• Establish and grow relationships with corporate accounts, travel agents, wholesalers, DMCs, and OTAs.
• Drive participation in RFP season through Wyndham's global sales channels and systems.
• Set room revenue and banquet/event production targets; monitor performance and adjust strategy accordingly.
• Represent the hotel at trade shows, roadshows, sales missions, and Wyndham brand sales events.
Marketing & Communications
• Develop and execute the pre-opening marketing and PR campaign, including press release, media familiarization trips, and social media rollout.
• Coordinate with Wyndham's regional marketing team on co-op marketing, brand campaigns, and creative approval processes.
• Oversee website, social media, and digital marketing setup in line with Wyndham brand guidelines.
• Manage public relations, including local media and community relations, in the lead-up to and during launch.
Revenue & Reporting
• Partner with Revenue Management on pricing strategy, rate positioning, and channel mix.
• Prepare and present sales & marketing plans, forecasts, and performance reports to ownership and Wyndham corporate stakeholders.
• Monitor market trends, competitor activity, and STR reports to refine positioning and strategy.
Leadership
• Serve as the key liaison between the hotel, ownership, and Wyndham corporate/area sales & marketing teams.
• Build and mentor the sales & marketing team culture in line with luxury service standards.
• Represent the brand and hotel professionally in all external and VIP engagements.
语言要求：English (Excellent)
职位要求
• Master's degree or at least, Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 8–10 years of progressive sales & marketing experience in hospitality, including at least 3–5 years in a Director of Sales & Marketing or equivalent senior leadership role.
• Proven, hands-on experience with the Wyndham Hotels & Resorts brand — ideally within its luxury/upscale segment — is required per franchise/ownership requirements.
• Prior pre-opening hotel experience strongly preferred, with a demonstrated ability to build a sales & marketing function from the ground up.
• Track record of success across luxury hotel market segments — corporate, MICE, leisure, and luxury travel trade.
• In-depth knowledge of Wyndham brand standards, sales and distribution systems, and franchise operating requirements.
• Strong understanding of revenue management principles, GDS/OTA distribution, and channel strategy.
• Excellent negotiation, networking, and relationship-building skills with corporate, MICE, and travel trade partners.
• Strong digital marketing, PR, and brand communications capability.
• Proven ability to build, lead, and inspire a high-performing sales & marketing team from scratch.
• Strong analytical skills, with the ability to interpret STR and market reports to inform strategy.
• Fluent in English (required).
• Khmer and/or additional languages (Chinese, French, or other) — an advantage, given Cambodia's international guest and investor base.
• Entrepreneurial, hands-on leader who thrives in a pre-opening/start-up environment.
• Strategic thinker with strong execution discipline.
• Polished, brand-representative presence for external, VIP, and ownership engagements.
• Willing to travel domestically and internationally for trade shows, roadshows, and brand events as required.
• Minimum 8–10 years of progressive sales & marketing experience in hospitality, including at least 3–5 years in a Director of Sales & Marketing or equivalent senior leadership role.
• Proven, hands-on experience with the Wyndham Hotels & Resorts brand — ideally within its luxury/upscale segment — is required per franchise/ownership requirements.
• Prior pre-opening hotel experience strongly preferred, with a demonstrated ability to build a sales & marketing function from the ground up.
• Track record of success across luxury hotel market segments — corporate, MICE, leisure, and luxury travel trade.
• In-depth knowledge of Wyndham brand standards, sales and distribution systems, and franchise operating requirements.
• Strong understanding of revenue management principles, GDS/OTA distribution, and channel strategy.
• Excellent negotiation, networking, and relationship-building skills with corporate, MICE, and travel trade partners.
• Strong digital marketing, PR, and brand communications capability.
• Proven ability to build, lead, and inspire a high-performing sales & marketing team from scratch.
• Strong analytical skills, with the ability to interpret STR and market reports to inform strategy.
• Fluent in English (required).
• Khmer and/or additional languages (Chinese, French, or other) — an advantage, given Cambodia's international guest and investor base.
• Entrepreneurial, hands-on leader who thrives in a pre-opening/start-up environment.
• Strategic thinker with strong execution discipline.
• Polished, brand-representative presence for external, VIP, and ownership engagements.
• Willing to travel domestically and internationally for trade shows, roadshows, and brand events as required.
联系方式
- 👤 联系人：HRD
- 📞 电话：+855 95777182
- ✉️ 邮箱：hrm.ucgroup@gmail.com
- 📍 地址：null null
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来源：网络 · 2026-08-13 17:06:47