Digital Marketing Executive

JOB SUMMARY
Overall Purpose of the Role: The Digital Marketing Executive is responsible for supporting the company's digital marketing initiatives through content development, website management, lead management, customer engagement, and marketing campaign execution. The role will help strengthen brand awareness, support sales activities, and enhance customer experience across digital touchpoints.

Job Responsibilities (JR)
<b> Brand Communication & Content Strategy</b>
• Ensure all content reflects the company’s brand image and messaging.
• Communicate product features and benefits in an engaging way.
• Work between sales team & content creator to produce content aligned with sale performance or campaign such as seasonal promotion, access stock, new product arrival.
• Ensure timely and goal-aligned content delivery.

<b>Content Planning </b>
• Develop monthly content calendars aligned with marketing objectives.
• Develop product-focused and educational content related to bedroom, bathroom, and home living solutions.
• Plan video concepts, storyboards, scripts, and shooting schedules.
• Collaborate with sales and product teams to identify content opportunities.
• Plan and coordinate product photoshoots and video productions.
• Create and edit short-form videos for product launches, showroom activities, exhibitions, and customer testimonials.
• Work closely with designers and suppliers to ensure brand consistency..

<b>Digital Marketing Management</b>
• Plan, execute, and monitor digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google.
• Create engaging content including posts, videos, reels, stories, and promotional campaigns.
• Coordinate with designers, photographers, and external agencies to produce marketing materials.
• Monitor Lead collaboration with Retail Team
• Monitoring Chat & Comment Management

<b>Reporting & Insights</b>
• Track campaign performance and prepare weekly or monthly reports.
• Present Ads performance to team to improving lead generation, showroom traffic, or sales conversion.
• Assist Manager to research market trends, competitors, and audience interests.
• Provide insights and recommendations to improve marketing strategies.
• Work closely with the marketing team to improve campaign effectiveness.

<b>Collaboration</b>
• Coordinate with, graphic designers, and video editors to develop effective ad creatives.
• Support marketing campaigns, promotions, and product launches.
• Coordinate with sales and showroom teams
• Participate in marketing events and product promotions
• Manage shooting schedule both Indoor and outdoor to ensure everything going smooth as planned.
• Other tasks assigned by Manager.

语言要求：English (Good)