Marketing Executive – FDL

Monthly Marketing Workflow (By Week):

Week 1 – Drop Purchase

• List down the materials that the marketing team needs for each shop.
• Send the list to Siri for confirmation.
• After confirmation, send it to the Purchase_FDLG group so the manager can proceed with purchasing.
• Draft promotion ideas for Kiddy Park to prepare artwork (Internal Team).

Week 2 – Campaign Planning

• Conduct internal marketing meetings to plan M+1 campaigns for all FDL playgrounds and arcade locations.
• Propose campaign mechanics, promotions, and content direction.
• Assign tasks to the Designer and Content Creator after approval.
• Get artwork from Yvonne for: Funderland Playground, Funmily Playground, KmengLand Playground and Game Land.
• After getting the artwork from Yvonne, translate it and add clear pricing. When finished, inform Yvonne to schedule the post.

Week 3 – Artwork & Content Delivery

• Follow up Shop Manager submit Sale report Before meeting with Yvonne
• Meet with Yvonne (Freelance Marketing Agency) to discuss M+1 marketing.
• Documents to Prepare Before Meeting with Yvonne & Siri
• Master Marketing Plan
• Marketing strategy for Playgrounds and Game Arcade
• Sales Report: ( FDL, FML,KL and GL )
• Promotion & Pricing Review : ( FDL, FML,KL and GL )
• Artwork should be delivered in Week 1 of the month.
• Ensure final artwork and content are delivered on time.
• Coordinate with operations teams to prepare materials for staff training and implementation.

Week 3 & Week 4 – Internal Briefing

• Brief M+1 marketing plans to:
• Playground Managers (Company, Funmily, KmengLand, and Kiddy Park)
• Arcade Managers (GameLand)
• Operations and Admin teams
• Ensure all teams clearly understand the campaign execution and timelines.

Work with Mall:

Coordinate marketing activities with:

• Company – Noro Lane Mall
• Funmily – Fun Mall
• KmengLand & Gameland – K Mall
• Kiddy Park – Exchange Square Mall
• Share promotions, artwork, and captions with the mall.
• Follow mall rules and deadlines.
• Make sure mall posts and promotions go live on time.
• Keep good communication with mall staff

Graphic Design Coordination:

Provide clear design briefs and ensure all artwork is:

• On-brand
• Kid- and family-friendly
• Suitable for playground and arcade environments
• Review and approve designs for:
• Social media
• Posters
• Banners
• TV displays
• In-shop materials
• Oversee artwork resizing for multiple platforms.
• Confirm shop sticker and print requirements and consolidate orders to reduce costs.
• Conduct weekly Saturday meetings with the design team to track progress.

External Coordination

• Ensure campaign visuals and information are sent to:
• Mall management
• School partners
• External collaborators
• at least 3 days before launch.
• Review influencer proposals and briefing documents.
• Coordinate with vendors (printing, media, décor) and sponsors when required.

Content Creator Coordination:

• Assign weekly video and photo content topics aligned with campaign objectives.
• Ensure content highlights:
• Play experiences
• Family activities
• Facilities and safety
• Promotions and events
• Review all TikTok, Facebook, and Instagram content before posting.
• Support shooting schedules and coordinate with playground and arcade teams.
• Hold weekly Saturday meetings with the Content Creator.
• Performance Tracking & Improvement
• Analyze campaign performance, including:
• Engagement
• Prepare monthly marketing performance reports for management.

Digital & Social Media Oversight:

• Oversee Facebook, Instagram, TikTok, and Telegram channel strategies for all FDL brands.
• Set content calendars and post approval deadlines.
• Monitor engagement performance and recommend improvements to increase:
• Brand awareness
• Foot traffic
• Customer interaction
• Support influencer content planning and posting timelines.