Commercial and Demand Planning Manager

Demand Forecasting & Baseline Planning

• Lead the monthly baseline forecasting process for all beverage stock keeping units (SKUs) across General Trade (GT), Modern Trade (MT), and On-Trade (HORECA) channels.
• Incorporate market intelligence, consumer trends, macroeconomic shifts, and seasonality (e.g., dry vs. monsoon season, festive periods) into unconstrained demand plans.
• Analyze historical sell-in and sell-out data, distributor inventory levels, and depletion trends to refine forecasting models.

Commercial & Promotional Alignment

• Partner closely with Trade Marketing and Sales leads to model the volume impact of trade promotions, ring-pull under-the-cap promotions, key account activations, and new product launches (NPIs).
• Track trade promotion effectiveness and adjust rolling forecasts based on actual ROI and uptake rates.
• Ensure alignment between financial revenue targets, commercial volume plans, and supply chain constraints.

S&OP Cycle Leadership

• Facilitate and drive the end-to-end Sales & Operations Planning (S&OP) / Integrated Business Planning (IBP) monthly cycle.
• Lead cross-functional alignment meetings with Sales, Marketing, Supply Chain, Finance, and Production teams to reach consensus on the demand volume signal.
• Highlight demand-supply imbalances, capacity bottlenecks, or inventory risks (shortages or slow-moving stock) and recommend proactive risk-mitigation options.

Inventory Optimization & Shelf-Life Management

• Establish optimal target stock levels (safety stock, cycle stock) across central warehouses and regional distribution centers (RDCs) in Cambodia.
• Monitor product shelf-life and freshness (FEFO guidelines), mitigating the risk of aged or near-expiry beer/beverage stock.
• Conduct regular SKU rationalization analysis to identify low-performing items and optimize portfolio profitability.

KPI Tracking & Analytics

• Monitor and publish core metrics: Forecast Accuracy (FA), Forecast Bias (FB), OTIF (On-Time, In-Full), Out-of-Stock (OOS) rates, and Days of Inventory Outstanding (DIO).
• Perform root-cause analysis on forecast errors and drive corrective action plans to improve accuracy month-over-month.
• Prepare monthly commercial planning executive summaries for leadership.

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