Marketing Strategy & Planning Manager (JCM Group)

I. Position Overview
The Strategy & Planning Manager is responsible for driving the company’s overall business growth through strategic planning, market insights, and integrated execution across multiple business units.

This role ensures alignment between business objectives, brand direction, sales targets, and marketing execution by leading a cross-functional team and translating strategy into actionable plans.

II. Key Responsibilities
1. Strategic Planning & Business Growth (40%)
• Develop short-term and long-term strategic plans aligned with company vision and revenue targets
• Lead annual business planning, budgeting, and forecasting across all product categories
• Identify market opportunities, risks, and competitive positioning
• Drive portfolio strategy (product mix, pricing, channel expansion)
• Support Commercial Director/ Managing Director in decision-making and strategic initiatives

2. Market Intelligence & Insights (15%)
• Analyze market trends, customer behavior, and competitor activities
• Provide data-driven insights to guide marketing, sales, and product development
• Work closely with Digital & Data Manager on dashboards, KPIs, and performance tracking
• Conduct feasibility studies for new products, markets, or business models

3. Integrated Marketing & Brand Alignment (15%)
• Ensure alignment between brand strategy, trade marketing, and digital execution
• Oversee brand positioning and communication consistency across all business units
• Guide Brand Manager and Content & Activation Manager on campaign direction
• Ensure strong go-to-market strategies for new product launches

4. Commercial & Sales Support (15%)
• Collaborate with Sales teams to align strategy with execution
• Support development of sales strategies, promotions, and channel plans
• Monitor sales performance vs. targets and recommend corrective actions
• Work with Trade Marketing Manager on retail visibility and in-store execution

5. Performance Management & Governance (10%)
• Establish and monitor KPIs across departments
• Lead monthly/quarterly business reviews and performance reporting
• Ensure accountability and alignment across all subordinate teams
• Implement best practices in planning frameworks and tools

6. Marketing Communication
• Develop key communication messages for each product category.
• Create brochures, catalogs, leaflets, videos, and advertising materials.
• Coordinate internal communication for campaign rollout.
• Support sales tools and presentations.

7. Team Leadership & Capability Building (5%)
• Lead and develop a high-performing strategy and marketing team
• Coordinate with external agencies and suppliers.
• Coach and mentor subordinate managers
• Build a culture of innovation, collaboration, and data-driven decision-making

8. Other
• The others task assignment by top management
语言要求：English (Good)