Digital Executive

I. Position Overview
The Digital Executive supports the execution of digital marketing activities, including campaign management, content publishing, social media management, and performance tracking. This role ensures that all digital initiatives are implemented effectively to drive brand awareness, customer engagement, and sales growth.

II. Key Responsibilities
1. Digital Campaign Execution
• Assist in planning and executing digital campaigns (Facebook, Google, TikTok, etc.).
• Set up ads, monitor performance, and optimize campaigns daily.
• Support multi-brand and multi-industry campaigns.

2. Social Media Management
• Manage company social media accounts (Facebook, TikTok, Instagram, LinkedIn).
• Schedule and publish content based on content calendar.
• Respond to comments, messages, and customer inquiries.

3. Content Coordination
• Work closely with Content & Activation team for content creation.
• Ensure content is aligned with brand guidelines.
• Assist in copywriting, captions, and basic creative ideas.

4. E-commerce & Digital Platforms
• Track campaign performance (reach, engagement, CTR, conversion).
• Prepare weekly and monthly reports.
• Provide insights and suggestions for improvement.

5. Website & E-commerce Support
• Update website content, banners, and product information.
• Support e-commerce platforms (Shopee, Lazada, website store).
• Monitor online sales and customer journey.

6. Lead Generation Support (B2B & B2C)
• Manage inbound leads from digital channels.
• Coordinate with Sales team for lead follow-up.
• Ensure proper lead tracking in CRM system.

7. Digital Tools & Systems
• Use tools such as Meta Ads Manager, Google Ads, Google Analytics.
• Maintain data accuracy in CRM or marketing tools.
• Support implementation of automation tools if required.

8. Market & Competitor Monitoring
• Monitor competitor digital activities and trends.
• Suggest ideas for campaign improvement and innovation.

9. Other
• the others task assignment by line manager.
语言要求：English (Good)