Trade Marketing Executive

I. Position Overview
The Trade Marketing Executive supports the execution of trade marketing strategies and in-store activities to drive product visibility, sales performance, and brand presence across all channels. This role ensures smooth implementation of promotions, merchandising standards, and dealer/distributor engagement.

II. Key Responsibilities
1. Trade Marketing Execution
• Assist in executing trade marketing plans and campaigns across all business units
• Implement promotions, product launches, and seasonal campaigns at trade level
• Coordinate with sales teams to ensure timely rollout of activities

2. Merchandising & In-store Visibility
• Ensure proper placement and visibility of products in stores, showrooms, and dealer outlets
• Deploy POSM (Point of Sale Materials) such as standees, banners, displays, and signage
• Monitor and maintain merchandising standards and brand guidelines
• Conduct regular market visits to check execution quality

3. Sales Support & Dealer Engagement
• Support sales team with promotional materials and tools
• Assist in organizing dealer activation programs, events, and incentive schemes
• Maintain good relationships with distributors, retailers, and key outlets
• Provide on-ground support for key account activities

4. Campaign Coordination
• Work with internal teams (Brand, Content, Digital) to execute campaigns
• Coordinate with suppliers, vendors, and printing agencies
• Ensure timely delivery of materials and campaign assets

5. Market Intelligence & Reporting
• Collect market data including competitor activities, pricing, and promotions
• Monitor customer behavior and feedback at retail level
• Prepare weekly and monthly reports on trade activities and performance
• Track campaign effectiveness and provide recommendations

6. Inventory & POSM Management
• Track inventory of marketing materials and ensure proper distribution
• Manage logistics of POSM deployment across locations
• Ensure cost control and minimize wastage

7. Other
• the others task assignment by line manager.
语言要求：English (Good)