Sales Manager (For Home and Kitchen Appliances)

I. Key Responsibilities
1. Sales Strategy & Business Planning
• Develop and implement the overall sales strategy, sales plan, and sales growth roadmap aligned with company business objectives.
• Translate company revenue and growth objectives into annual, quarterly, monthly, regional, channel, product, and salesperson targets.
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2. Sales Target & Result Management
• Lead the Sales Team to achieve sales revenue, volume, margin, customer acquisition, and market expansion targets.
• Establish and cascade sales targets to Regional Sales Managers, Area Sales Managers, Sales Supervisors, and Sales Executives.
• Monitor sales performance against Target vs. Actual on a daily, weekly, monthly, quarterly, and annual basis.
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3. Sales Team Leadership & Management
• Lead, coach, motivate, and develop the Sales Management Team to achieve business objectives.
• Manage and evaluate the performance of Regional Sales Managers, Area Sales Managers, Sales Supervisors, and Sales Executives.
• Conduct regular sales performance reviews and management meetings.
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4. Channel & Territory Management
• Develop and manage an effective sales coverage strategy across regions, territories, branches, dealers, retailers, projects, corporate customers, and other relevant channels.
• Review territory potential and optimize sales resources according to market opportunity.
• Develop strategies for: Retail / Dealer Sales, Corporate Sales, Project Sales, Key Accounts, B2B Sales, E-commerce / Online Sales, Business Partnerships.
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5. Customer & Key Account Management
• Build and maintain strong relationships with key customers, dealers, distributors, corporate clients, and strategic partners.
• Participate in negotiations with major customers and strategic accounts.
• Develop customer retention and customer development strategies.
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6. Product, Pricing & Promotion Management
• Work closely with Marketing and Product Teams to develop sales strategies for new and existing products.
• Provide market feedback regarding: Product demand, Product quality, Pricing, Competitor products, Customer preferences, Product availability
• Recommend appropriate pricing, discount, promotion, and sales incentive strategies.
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7. Sales Forecasting & Pipeline Management
• Prepare and manage accurate sales forecasts based on market demand, historical performance, pipeline, and business opportunities.
• Monitor sales pipeline and opportunity conversion.
• Establish appropriate sales pipeline coverage to support revenue targets.
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8. Sales Operations & Process Improvement
• Establish and improve sales processes, policies, procedures, and reporting systems.
• Ensure proper use of CRM, sales reporting, customer databases, and sales tracking tools.
• Improve sales productivity and reduce unnecessary sales administration.
• Monitor sales activities, customer visits, quotations, orders, collections coordination, and follow-up.
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9. Management & Reporting Responsibilities
• Prepare monthly, quarterly, and annual Sales Performance Reports for the Managing Director.
• Present sales performance and business recommendations to Management.
• Escalate major business risks, customer issues, supply issues, and sales opportunities requiring management decisions.
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10.Other
• the others task assignment by top management


语言要求：English (Good)