Content Creator

I. Position Summary:
We are looking for a creative, versatile, and independent Content Creator who is passionate about
the education field and thrives in a dynamic team environment.
The Content Creator is the creative engine responsible for bringing UP’s brand story to life through
high-quality visual and multimedia assets. This hands-on role focuses on end-to-end production
including professional graphic design, photography, and comprehensive video production
(concepting, scripting, shooting, and editing) for both short-form and long-form digital media. Acting
as a visual storyteller, this position collaborates closely with the marketing team to turn institutional
concepts, student stories, and campus events into highly engaging, platform-optimized creative collateral.

II. Duties and responsibilities
Overall job descript below outlines the primary duties and responsibilities:
- Graphic Design & Visual Assets: Design high-quality graphics, digital layouts, and marketing collateral
for social media, websites, and institutional promotional materials in line with brand guidelines.
- Video Production & Editing: Concept, script, shoot, and editing short-form (e.g., Reels/TikTok) and
long-form video content highlighting campus life, student stories, and academic programs.
- Photography & Media Coverage: Provide professional photography and media coverage for university events, student profiles, and official campus activities to build a high-quality asset library.
- Technical Asset Management: Organize and maintain digital media archives (raw footage, photos, design source files) to ensure smooth collaboration and reus ability across the marketing team.
- Project Management & Collaboration: Drive creative projects independently from concept to completion, while collaboratively supporting the marketing team on large-scale campaigns and institutional events.
- Creative Conception & Asset Management: Brainstorm and pitch fresh, innovative visual concepts
that resonate with target audiences, while oversight-managing the team's production equipment
(cameras, lighting, audio) and organizing digital storage for a secure, streamlined workflow.
- Execute other relevant tasks assigned by the Line Manager to support the team.
语言要求：English (Good)