Content Creator

Weekly Content Collection:

• Observe the marketing and promotional styles at play zone branches such as: Company (FDL), Funmily (FML), KmengLand
• (KL), Gameland (GL), and Kiddy Park (KP).
• Capture high-quality photos and videos at each location, including:
• Capture high-quality photos and videos at each location, including: workshops, events, children’s playtime, and unique product
• features.
• Coordinate with store teams to ensure that relevant videos and photos are regularly collected during the recent weekends.

Video Creation & Editing:

• Shoot and edit short videos for TikTok, Instagram, and Facebook.
• Ensure a consistent editing style (branding, background music, subtitles, and video duration).
• Prepare image captions and hashtags that align with the promotional campaign.
• Schedule the posting of edited videos or content onto various media platforms.
• Formally submit final images or videos for approval by the manager when required.

Social Media Management:

• Schedule and publish the edited content on: Facebook, TikTok, Instagram, and Telegram.
• Ensure that the publishing schedule and brand identity are aligned with each individual branch.
• Follow up with all branches to confirm timely submission of images for publishing.
• Assist in publishing promotional artwork to the store’s Telegram channel and sending it to the mall's marketing team.
• Review TikTok videos published in the previous week and evaluate their performance.

TikTok Planning:

• Develop weekly TikTok content ideas (for the upcoming week W+1).
• Propose video ideas for publishing based on trends, entertainment themes, and the M+1 campaign plan.
• Coordinate the TikTok video shooting schedule with the store team and the central office (HQ).

Graphic & Translation Support:

• Assist in translating promotional artworks and writing descriptive captions in both Khmer and English.
• Resize and adapt promotional artwork appropriately for different formats (Feed, Stories, Print Publications).
• Print promotional artwork as hard copies if needed, for use in stores or for display at events.

Influencer Coordination:

• Assist in researching and proposing a list of suitable influencers, such as teenagers, mommy bloggers, and local content creators.
• Share the names of approved influencers with the Assistant Marketing Manager.
• Communicate influencer plans to the store operations team via Telegram.